People may search for something like "direct primary care near me" or "family doctor" with their town's name. Google says local results depend on relevance, distance and prominence.
Be consistent everywhere
Your practice name, address and phone number should be exactly the same on your website, your Google Business Profile, Facebook and every directory. Google says complete and accurate information helps a business show up in local results. Start with your Google Business Profile.
Say where you are on your website
- Put your town and the nearby towns you serve on the homepage and the contact page.
- Add a page for each service area if you serve several towns, with real details for each.
- Embed a map on the contact page.
Use the words people search for
Think about the words a patient would type, like "direct primary care" or "family doctor." Use those words naturally in your page titles and headings. Don't stuff them in.
Get listed and get reviews
- Reviews on your Google profile help you show up. How to get more of them.
- List your practice in DPC directories and local business directories too. Which directories to start with.
Answer real questions
Articles that answer what local people ask, such as "How much does DPC cost in your town?", are worth writing. How to write them.
Give it time
Track calls and website visits from search each month. In a made-up example, visits from search grow from 200 to 500 a month over a year as reviews and pages add up.
What I'd do this week
- Check your name, address and phone on five sites and fix any differences.
- Add the towns you serve to your homepage.
- Search the way a patient would and note who shows up first.
Common questions
Should I pay an SEO company?
Do the basics first. If you hire help later, ask for monthly reports tied to calls and enrollments.
How long until it works?
Track calls and website visits from search each month to see the trend.
Do I need a page for every town?
Only for towns you serve, with real details. Thin copy-paste pages don't help.
Want to see what each new member costs you?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.