DPC Bookkeeper keeps the books for Direct Primary Care practices and other cash-based health and wellness businesses across the country from Austin, TX.
Apply to work with usMost clients are DPC practices. We also work with other cash-based businesses that make a positive difference in people's lives, with a focus on health and wellness: chiropractic, massage therapy, cash-pay mental health and fitness. We are not built for insurance-billing practices.
DPC Bookkeeper ran earlier as ATX Bookkeeper and Provider Precision Bookkeeping. Same firm, same owner.
Founded and run by Daniel Luna. Daniel on LinkedIn
I found DPC because I was looking for care. I spent an hour with the provider in my first meeting, which was unheard of coming from the fee-for-service world. Two years later, I pivoted my entire firm to serve this industry, which I consider the only viable alternative to the dumpster fire that is medicine in this country.
The DPC NP Podcast: "The Pre-Launch Financial Playbook For Direct Primary Care Clinics" (3 Jun 2026) and "Build A Direct Primary Care Brand Patients Trust" (2 Jul 2026).
No tax preparation, filing or tax advice. Books are kept so your CPA files from them without cleanup.