Your easiest new members are the families of the ones you have. Make sure members know your family pricing. Tell them.
Make family pricing visible
- Put family pricing on your website and in the welcome message.
- Mention it at the first visit: "If your family ever wants to join, here's how it works."
- Include it in your newsletter once or twice a year. Member newsletters.
Moments when it fits
- When a member mentions a sick child or spouse.
- When a member has a baby.
- When a member's partner loses coverage or changes jobs.
- When an adult child mentions caring for a parent.
Make adding easy
Adding a family member should take a few minutes in your platform or one call. You could skip the enrollment fee for family members.
Check the numbers
Family pricing has to cover the visits families use. How to tell whether family pricing pays. In a made-up example, 30% of single members have a spouse who isn't a member. Converting a third of those adds 10 members for every 100 single members.
What I'd do this week
- Add family pricing to your welcome message.
- Check how easy it is to add someone in your platform.
- Mention it to three members with families.
Common questions
Can family members join different plans?
That is your choice. Keep the rules simple and written.
What about adult children?
Decide an age limit for family pricing and say it clearly.
Should families get a discount?
Make sure the price still covers expected visits.
Want family pricing tested against real visits?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.