A short monthly email reminds members what they're paying for, answers questions before they ask, and gives them something easy to forward to a friend. Keep it short, useful and personal, and send it on the same day every month.
What to include
- A short note from the doctor, in their own voice.
- One seasonal health tip: flu shots, sports physicals, sun, travel.
- A practice update: new hours, new services, staff news.
- A reminder of something members forget they have, such as low-cost labs or texting.
- One line asking them to forward it to a friend. Referral programs.
Keep it short
Five short sections, readable on a phone in two minutes. Link to longer articles on your website rather than putting them in the email. Writing articles patients search for.
Permission and privacy
Send it only to people who agreed to receive email, with an easy unsubscribe link. Never include anything about a specific patient.
Send it to people who aren't members yet
With permission, add people who asked about joining. The newsletter keeps you in mind until they're ready. Following up with people who aren't ready.
Is it working?
Watch open rates and replies. In a made-up example, 55% of members open it, and a few people each month reply with a question or forward it to a friend who later joins.
What I'd do this week
- Pick a send day each month.
- Write the first issue in under an hour.
- Choose a simple email tool with an unsubscribe link built in.
Common questions
How often should I send it?
Monthly is enough. Consistency matters more than frequency.
Who should write it?
Staff can draft it. The doctor's note should be in the doctor's own words.
Can I send it by text instead?
Email works better for longer content. Use texts for short reminders, with permission.
Want member growth tracked each month?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.