Why DPC Bookkeeper Exists

I started my bookkeeping career serving small businesses of all kinds. Over time, I noticed something: the DPC doctors I worked with had a completely different set of needs than my other clients. Their revenue model was different. Their cash flow patterns were different. The way they thought about growth was different.

And every single one of them was frustrated by the same thing: their bookkeeper did not get it.

General bookkeepers kept trying to fit their membership-based practice into a cookie-cutter process built for retail stores and restaurants. Healthcare CPAs charged premium rates but still treated DPC like traditional fee-for-service medicine.

So I made a decision. I consolidated my three firms into a single brand built exclusively for the DPC community: DPC Bookkeeper. Now, every system we build, every workflow we design, and every conversation we have is through the lens of Direct Primary Care.

Daniel Luna

Founder, DPC Bookkeeper

Bookkeeping specialist with years of experience serving Direct Primary Care practices. Based in Austin, TX. Serving DPCs nationwide.

Active member of the DPC community.

The Principles Behind Everything We Do

Your time belongs with your patients

You did not go through medical school to categorize transactions. Every hour we save you is an hour back with the people who need you.

DPC deserves DPC-specific expertise

The membership model is fundamentally different from fee-for-service. Your financial partner should know that without being told.

Reliability is not optional

If you have ever been ghosted by a bookkeeper, you know why this matters. We built our service around being the partner you can count on.

Clean books lead to better decisions

When your financials are clear, accurate, and up to date, you can make smarter decisions about pricing, growth, and the future of your practice.

Let Us Talk About Your Practice

Book a free consultation to see if DPC Bookkeeper is the right fit for your DPC.

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