Local groups may host speakers: service clubs, churches, parent groups, retiree groups, library programs. A 20-minute talk puts you in front of local people who then know a doctor by name.
Where to speak
- Service clubs such as Rotary, Lions and Kiwanis.
- Churches and faith groups.
- Parent groups, PTAs and moms' groups.
- Libraries and community centers.
- Retiree and neighborhood associations.
What to talk about
Teach something useful, then explain DPC briefly at the end. Topics that work:
- "What health care costs without insurance, and how to pay less."
- "The five lab tests worth knowing about."
- "How to get care fast when your kid is sick."
Keep the DPC part to five minutes, with your price on a slide or handout.
Bring something to take home
A one-page handout with your price, what's included, your phone number and a meet-and-greet link. Count how many you hand out.
Follow up
Offer a sign-up sheet for a short follow-up email, with permission. Send it within two days. How to follow up without pushing.
Track the result
In a made-up example, you give six talks in a year to about 200 people and gain 9 members. Add "community talk" to your how-did-you-hear question so you can tell.
What I'd do this week
- Pick one topic and outline a 20-minute talk.
- Email three local groups and offer to speak.
- Make a one-page handout.
Common questions
Do I need slides?
No. A handout and a good story are enough for most groups.
Should I charge for talks?
No. The talk is marketing.
What if someone asks about their own health?
Answer in general terms and offer to talk privately in the office.
Want growth tracked by source each month?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.