Parents of small children may have questions at night. A doctor who answers a text about a fever saves them an urgent care trip and a lot of worry. Reach them where parents already gather.
What families want to know
- Do you see children, and from what age?
- Can I text you about a sick kid at night?
- What does a family cost per month?
- What about vaccines and school or sports forms?
Answer all four on your website. Be clear about vaccines: whether you give them, how they're priced, or where families get them.
Where to reach them
- Parent groups, moms' groups and local parent Facebook groups.
- Preschools, daycares and youth sports leagues.
- Midwives, doulas and lactation consultants. Referral relationships with providers.
- Your current members who have friends with kids.
Price families so it pays
Family caps and child rates help families join, but check that the price covers the visits families use. In a made-up example, a family of five at a capped $200 a month with young kids may visit far more than two adults at $160. How to tell whether family pricing pays.
Offer something parents need
Think about sports and school physicals, after-hours texting and same-day sick visits. Make them easy and visible.
What I'd do this week
- Add a "For families" section to your website with the four answers.
- Check your family pricing against last year's visits.
- Contact one preschool or youth league about a flyer or talk.
Common questions
Do families cost more to serve?
They can. Track visits by family to see.
Should I see newborns?
Only if it fits your training and setup. Be clear on your website either way.
What if one parent joins and the other doesn't?
Allow it, but make the family price easy to see for later.
Want family pricing checked against real use?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.