Self-employed people who buy their own coverage and pay for their own visits feel every hour in a waiting room. A doctor they can text, with same-day visits and a flat price, solves problems they feel every month.
What they care about
- Time: short waits, visits that start on time, texting instead of an office trip.
- Clear costs: one monthly price, known lab and medication prices.
- Coverage gaps: a high-deductible plan, or no plan at all. Reaching people with high deductibles.
Where to find them
- Coworking spaces. Offer a lunch talk.
- Trade groups for contractors, realtors, hair stylists and other solo workers.
- Chambers and networking groups. How to use business groups.
- Farmers markets and maker markets.
What to say
"You can text me between jobs. You'll know the price before you come in." Then the monthly price.
Owners with a few employees
A business owner with three employees may want to cover them too. Treat that as a small employer group. Small employers and DPC.
Track it
Add "self-employed" as an optional question on enrollment. In a made-up example, a third of new members are self-employed. That tells you where to spend more time.
What I'd do this week
- Find two coworking spaces or trade groups near you.
- Offer a 20-minute lunch talk to one.
- Write a short page for self-employed people on your website.
Common questions
Can they pay through their business?
It depends on their setup and on how it's treated for taxes. Point them to their own CPA.
Do they want evening hours?
Ask them. Texting and video visits help when your hours are fixed.
Should I offer a business owner rate?
Keep pricing simple. Use employer pricing only when they cover employees.
Want to see where your members come from?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.