People looking at DPC are tired of not knowing what care costs. Put the monthly price, what it includes and what costs extra on one page.
What to show
- Monthly price by age group or tier, in a simple table.
- Any enrollment fee.
- Family pricing or caps. How to tell if family pricing pays.
- What's included: visits, messaging, basic procedures.
- What costs extra: labs, medications and imaging, with typical prices if you can.
Answer the next question
Right below the prices, answer: "Do I still need insurance?" Explain in two sentences that DPC covers primary care and that insurance or a health-sharing plan is still needed for hospital and specialist care.
Make the next step obvious
Put an "Enroll" button and a "Book a free meet-and-greet" button on the pricing page. How to make online enrollment easy.
When prices change
Update the page the day new prices take effect, and keep a note of what existing members pay. How to model a price increase first.
Check the page works
In a made-up example, your pricing page gets 300 visits a month and 15 people click "Enroll." Your website tool may show these counts. If visits are high and clicks are low, the page is confusing or the next step is hard to find.
What I'd do this week
- Open your website on a phone and time how long it takes to find the price.
- Add a short list of what's included and what isn't.
- Put the enroll button next to the price.
Common questions
Won't competitors see my prices?
Yes, and they can already find them. Patients matter more than competitors here.
Should I show employer pricing?
No. Employer pricing depends on the group. Invite employers to call instead.
What about lab and medication prices?
Show a few common ones as examples. It shows the savings without a long list.
Want to know your price covers your costs?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.