A doctor who posts prices, answers texts and takes no insurance may be worth a pitch to local news. You can link to a story from your website for years.
What makes a story
- A new practice opening, or a milestone like your 500th member.
- Real local prices: what a visit or a lab test costs with and without membership.
- A local employer that started offering DPC. With the employer's permission.
- Your take on a health cost story already in the news.
How to pitch
- Find the reporter who covers health or business.
- Send a short email: who you are, why it matters to local readers, and one surprising fact.
- Offer to be available for a call that week.
Protect privacy
Don't offer patient stories unless the patient has given written permission and wants to talk. How to share patient stories with consent.
Be ready for calls
Plan for extra calls the week a story runs. Have your pricing page, your meet-and-greet booking and your phone coverage ready. How to handle calls.
Use it afterward
Link to the story from your website and share it on social media. In a made-up example, one newspaper story brings 60 calls and 15 members in a month.
What I'd do this week
- Find the health or business reporter at your local paper.
- Write a three-sentence pitch.
- Make sure your phones and website are ready for a busy week.
Common questions
Should I pay for an advertorial?
It's an ad, not a story. Judge it like any other ad spend.
What if the reporter asks about a hard topic?
Answer what you know, say what you don't, and stay with your experience.
Do podcasts count?
Yes. Local podcasts are worth a pitch too.
Want a spike in members tracked properly?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.